“It’s alright… until it isn’t” - best practice for managing your company’s digital assets
By David Miller, CMO PXN
david@pxn.world
Prevention is better than cure, right? Most people would probably agree with that when it comes to something important - in life, or in business. The funny thing is that in my 20+ years of experience running PR and Marketing Departments, I have rarely seen that maxim applied to digital assets.
Companies spend fortunes every year de-risking their businesses: developing their products, optimising their supply-chains, acquiring customers and extending their life-time value. Care is taken at every step of the journey - or section of the funnel - to ensure best practice and efficacy, but so often there is an Achilles Heel.
A company’s digital assets, be it actual IP, or logos, product shots, press releases, video trailers, and so on, are all too often treated with a lot less care than they should be. Antiquated filing systems on old computers? Yes. A distinct lack of naming conventions, version control or security? You bet. Failsafes? No. Back up? Not likely. Disaster recovery? What’s that. GDPR compliant? You wish.
Any of that sound familiar?
For almost 20 years, PXN have been building and running bespoke asset management systems for companies like Sony, Warner Bros and NVIDIA. These systems have full trackability of your assets. We monitor all user activity, giving you the analytics to keep track of, and control your content. We offer a fully-managed service, with the PXN team handling everything from uploading, filing, organising naming conventions and tagging, so that there always accuracy and clarity.
Give us a call to find out how we can ensure you are protecting your most precious assets.
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